Marketing Workshop: Creating your Ideal Client Profile

In this workshop we will create an ideal client profile to put a name, face and story to the

people you are marketing to. Bring your laptop and any information/data you have on who

your ideal client is – be they a donor, investor, customer etc.. You will leave with a tangible

and usable rough draft of your ideal client profile which can be utilized and refined as you

see fit moving forward. This is a powerful tool to inform the tone, visuals, location and

overall approach of your marketing initiatives.

Workshop Flow

• Overview of what an Ideal Client Profile is
• How to use an ICP to have a powerful impact on your marketing results and brand consistency
• Be led through how to make an Ideal Client Profile step by step. On your own laptop, you will go through these steps and start to create your own ICP
• Optional to share your ICP and how you think this will shape how you move forward.

Brigitta Davidson

Brigitta Davidson is a multipotentialite who believes that under capitalism business is the

most direct route to seeing dreams come to fruition and making ripples of positive change

within and between communities. She founded Zeitgeist Marketing with the aim of bolstering

the kinds of businesses she wants to see thrive. Zeitgeist Marketing works with entrepreneurs

and small businesses to build their in-house marketing capacity. Together they work together

to build out her clients tools, knowledge and asset repertoire so that they can execute

impactful in-house marketing with clarity and confidence.

This workshop is for you if:

• Want to have a clearer, more consistent brand voice
• Are not crystal clear on which pain points of your clients you solve
• Want to increase conversions with your marketing initiatives
• Want to shift from selling features to selling futures